LinkedIn marketing tips

After you’ve written a complete LinkedIn profile, implement these tactics to keep your name in front of colleagues and recruiters.

  • Make an effort to “like,” comment, share, or create your own LinkedIn content once a week. Peak LinkedIn traffic occurs Tues, Wed, & Thurs between 9-11 a.m.
  • Update your status at least once a week with a quote, a link to an industry article, or original content.
  • Add as many relevant connections as you can – and make sure you know them personally. A general standard is: don’t add a person unless you can vouch for her / him and vice versa.
  • Ask people in your field to endorse you for particular skills or write a short recommendation. Current and former colleagues / clients are best.
  • Endorse and write recommendations for people you respect and for whom you would provide a professional reference.
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Five ways to improve your résumé tonight

For the do-it-yourselfers: Quick résumé fixes in a pinch.

  1. Insert a résumé title. Are you a Project Manager? An Executive Chef? An Accountant? Why not add that info to your résumé title to let the reader know your specialty up front?
  2. Create obvious, consistent headers. If you needed to hire someone, you’d want their résumé to be easy to navigate. Don’t make your audience work hard to get the info they seek. Delineate your résumé sections clearly to provide a virtual road map for the reader.
  3. Showcase your A’s. Highlight awards, accolades, achievements, and accomplishments in the top half of the first page. Don’t bury them near the bottom or on subsequent pages.
  4. Organize your qualifications wisely. If you have skills, education, certifications, or experience that’s applicable to the job you’re chasing, move that info to the top of the first page under a summary, strengths, or accomplishments header.
  5. Do not fear white space. White space helps draw the reader’s eyes to the areas you want them to find.
  6. (BONUS TIP) Proofread like there’s no tomorrow. If your résumé has errors, odds are good you won’t be receiving a phone call. Proofread it again and again, then send it to a friend to review. Then read it again. Do not skimp on this step – check your work!
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Master your résumé

Q: What is a master résumé, and why do I need one?

A: Your master résumé (or source résumé) is your career’s kitchen sink.

It contains your:

laundry list of résumé items to include

We understand that’s a mouthful, and it’s a challenge to fit all of the above on 1-2 pages – particularly if you have more than 10 years of experience.

You need a master résumé to draw from in order to highlight qualifications relevant to the exact job you’re pursuing.

This allows you to exclude career bits that aren’t applicable – which creates more space to tell your story.

You can bank on the probability that individual jobs you pursue will not require every last detail of your career history. Your master résumé serves as a root document from which to “save as” and cater to each specific opportunity you chase.

When you take the time to cater your résumé – and cover letter – to a particular job listing, your potential employer is much more likely to call you in for an interview.

Need to shape up your master résumé? Contact The Interview Landing here.


© 2016 The Interview Landing, LLC. All Rights Reserved.

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Caution: techie types at work…

woman working at deskJust because we’re redesigning our website doesn’t mean we can’t make your résumé magnificent.

Give us a shout, and we’ll shape up your career portfolio to help land that interview.